Santiago Sánchez Sanz
Senior Manager at Nateevo. I help organisations turn raw data into a strategic asset through data governance, AI-enhanced CRMs, and a healthy dose of storytelling.
About
Data professional with 10+ years of experience blending data management, AI innovation, and the art of storytelling.
Currently at Nateevo (a digital marketing agency), I focus on optimising client CRMs — particularly Salesforce. My approach uses advanced AI features and solid data management principles to transform raw data into a strategic marketing asset.
Outside of work, my love for cinema shapes my belief that behind every great dataset there is a compelling narrative waiting to be told. Let's connect to talk about data strategy, AI-enhanced CRMs, and storytelling.
Experience
Data Governance Sr Manager
Leading data governance and AI strategy for client CRMs (focus on Salesforce). Bridging data management, AI innovation, and marketing operations to turn customer data into a strategic asset.
Data Governance Lead
Led data governance practice — defining policies, frameworks, and operating models for enterprise clients. Drove DAMA-aligned initiatives across data quality, metadata, and stewardship.
Senior BI Consultant
Designed and delivered BI solutions for large enterprise clients, with a strong focus on Qlik Sense and QlikView dashboards.
BI Consultant
Business intelligence consulting — data modelling, dashboard development, and analytics enablement across multiple industries.
Business Analyst
Business analysis and reporting for retail operations — supporting decision-making with structured data and KPIs.
Internship
First steps in the corporate world at a leading Spanish media group.
Skills & Expertise
Data & Governance
AI & CRM
Business Intelligence
Methodologies
Education & Credentials
Education
Business Administration
Ingeniería Comercial · Exchange programme
Certifications
Certified Data Management Professional
Scrum.org
Scrum.org
Foundational data management certification
Cambridge English
Languages
Contact
Open to conversations about data strategy, AI-enhanced CRMs, governance frameworks, or just a good film recommendation.